2022 Celebrity Challenge – Team Sardinia

2022 Celebrity Challenge

2022 ENS AUTO Celebrity Challenge Event partners ten locally-owned restaurants and 20 local celebrities, to raise funds for numerous local non-profits, as well as increase sales and provide valuable local exposure for the restaurant partners. The restaurant partners have also each committed to providing 500 meals to the Friendship Inn over the course of the next 12 months.


Celebrity Challenge is an annual event where 2 local celebrities are teamed with a local restaurant partner. Each celebrity team will do their best to promote their restaurant and raise as much money as possible with gift card sales for their restaurant partner. The restaurants are graciously donating a minimum of 15% of all gift cards sold!

After the July long weekend you have an option to pick up you gift certificates at 2 locations: Al Anderson Sports or Lucky Bastard Distillery.

Alternatively we can also deliver your gift cards to your home or office.

At the end of the event, the winning team is the one that has sold the most gift cards and increased the Facebook & Instagram fans/followers of their restaurant partners the most over the challenge period – June 3rd – June 24th. 


We are thrilled to introduce you to TEAM SARDINIA. 

Team Sardinia is represented by Jay Watson and Sheldon Dingwall.  Jay is a partner at Cuelenaere, LLP and Sheldon Dingwall is the owner of Dingwall Guitars, both are used to be presenting and wowing their clients.   We are excited to see this partnership show of Sardinia’s.

Find out more about the two celebrities and also learn about SARDINIA Restaurants’ specialties! Then show your support for TEAM SARDINIA by clicking the button below and purchasing gift cards!


Born in Regina but raised in Saskatoon, Saskatchewan, Jay has a diverse litigation practice, but focuses primarily on Criminal Defence, Civil Litigation, and Administrative Law. He regularly appears in trials dealing with both criminal and civil matters, at preliminary inquiries, in Queen’s Bench Chamber’s, and before administrative tribunals. He has appeared as counsel before all levels of Saskatchewan Court, Federal Court, Federal Court of Appeal and the Supreme Court of Canada. In addition, Jay has appeared before the Saskatchewan Labour Relations Board, the Automobile Injury Appeal Commission, the Saskatchewan Liquor and Gaming Commission, the Saskatchewan Real Estate Board, the Saskatchewan Human Rights Commission, the Canadian Human Rights Commission, the Canada Pension Plan Review Tribunal, and various other disciplinary boards regarding professionals, including doctors, chiropractors, lawyers, psychologists, police officers, accountants, agrologists and insurance agents.

Jay is actively involved in his community and has served as a member of the Board of Directors for a number of community organizations. He also enjoys a number of recreational sports and activities, including poker, pool, weight-lifting and golf. Jay has three children and resides in Saskatoon.



Sheldon Dingwall founded Dingwall Guitars with the goal of being an influential electric guitar brand sold around the world. Today, the Dingwall brand is synonymous with innovation and high quality. After travelling to many parts of the world on business, his conclusion is that Saskatoon has some of the best food available anywhere.



Sardinia’s Greek Food + Family

Sardinia’s is a neighbourhood restaurant serving greek inspired food and flavors.

Sardinia’s Family Restaurant was established 30 years ago when Alex and Daniel opened the establishment.  Based on the thought that great relationships start over lunch, their customers soon become their friends.  The menu is filled with great flavors inspired by Greece, everything from soup to steak are offered. Whether you are eating alone or with a group, Sardinia’s has room for you.

“Sardinia’s is a local restaurant serving Greek inspired food.”

How great is this event!

To show your support of our restaurants & celebrities:

  1. Check out their websites.
  2. Check out their social medias.
  3. Show support and purchase a gift card – the ultimate commitment


Proceeds from the 2022 event will benefit several local non-profits:


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