2022 ENS AUTO Celebrity Challenge Delivery Sponsor – Riide



The goal of the Celebrity Challenge Event is to raise funds for numerous local non-profits and increase sales and provide valuable local exposure.


It’s pretty simple!  In June, the celebrity challenge begins! The goal is to raise funds for local charities and donate meals every month for 12 months to Saskatoon’s Friendship Inn. Riide has stepped up for the second year as our event delivery sponsor.



We would like to introduce you to riide who has stepped up as as this years delivery sponsor. Without our generous sponsors, this event wouldn’t happen. For all those that opt to have their gift cards delivered, our friends at riide will be delivering all gift cards purchased online to your home or office after the July long weekend.


WHO ARE riide?

In 1972 Garth Swan acquired Yellow Cab and Diamond Grey to form United Cabs. His desire for business and being a local to the City of Saskatoon inspired him to continue his passion for transportation and hospitality.

To elevate the companies customer service and the growing demand of Saskatoon’s population, a portion of taxis were transformed into Blueline Taxi in the 1990s as ‘chauffeur service at taxi rates’. With this branch, The United Group was formed.

To go a step further on expanding hospitality, Prestige Car Service bought Quality Cab in 2005 and joined The United Group with the motto ‘the difference between getting there and arriving!’ This partnership combined Blueline Taxi into one luxury service.

For more information on their black car and shuttle services visit https://prestigecar.ca/ 

In 2018 United Cabs amalgamated with Comfort Cabs and joined the riide brand. riide is an alliance of private hire operators who have come together to develop a global app designed to make the booking of everyday vehicles to local operators seamless,  regardless of which city you are in.

The riide app works with the support of partner firms across the world to provide service with the use of just one app wherever you are. All the knowledge, innovation and experience of years in the private hire sector, at your service.

Riide allows you to book a journey in just a few clicks. You can be safe in the knowledge you are dealing with local established companies wherever that may be but through one contact point which is the riide app and network.

They were the first to introduce wheelchair-accessible vehicles and the first to operate 24 hours a day, 7 days a week.

The head office still remains in the heart of downtown Saskatoon, with local talent operating it’s core with Garth Swan’s family continuing his legacy.  

 ”your ride, your way”

Celebrating a legacy of 50 years!

riide follows National and Provincial laws and regulations that govern “vehicles for hire”. This translates into safer ride for you and a fair fare for the driver.

riide does not use “surge pricing” which means we charge the same fare on a Wednesday afternoon as we do after midnight on New Year’s Eve. They also offer accessible transportation to people from all walks of life and utilizes a local call centre.

We want to thank riide for stepping up to help us deliver the gift cards purchased in the 2022 Celebrity Challenge safely and securely!

Learn More About riide On Their Website HERE

FOLLOW riide ON Facebook


How awesome is this event!

To show your support for our generous sponsors:

  1. Check out their websites.
  2. Follow them on social media.
  3. Write a review to show appreciation for their community support
  4. Become a sponsor – the ultimate commitment


Proceeds from the 2022 event will benefit several local non-profits:


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